What is the development trend of outdoor digital signage industry in the future?
Outdoor advertising machine Market in recent years in the development of the situation is optimistic, on the one hand, its own various technological innovations, innovation of many new functions, on the other hand, the market demand increases. Advertising machine to get rid of the traditional advertising model, such as traditional flyers, newspapers and periodicals, and advertising equipment environmental protection, energy saving, multi-directional to provide a variety of types of communication, easy to be accepted by the broad masses of groups. In today's digital age, intelligence, interaction has become the core keyword to dominate people's lives, in the future, outdoor advertising machine industry will focus more on interactive functions, it will lead the outdoor advertising machine industry to a new level. In what direction will it move in the future?
1, contentrich innovation more personality
With the development of technology network technology introduced, the function has become richer, the application has become more meta, with a specific time, a specific location, the role of information dissemination to specific groups of people, understand the relevant information of the audience, in order to better provide targeted content, and combined with the development of the mobile Internet, will make the content more personal.
The future outdoor LCD advertising machine display content will be more targeted, and can be associated with many dynamic factors, such as weather, inventory, the latest information and so on.
2. Network support:
Wireless of data network Network support: Ethernet (optional 2-way), optional wireless peripheral expansion, optional 3G/4G module, the same type of network connection as the smartphone will effectively simplify the information editing of outdoor advertising machine, and can update information at any location. A wireless network will give LCD outdoor advertising machines A faster, more secure network connection, just like smartphones and tablets. For example, mobile outdoor advertising machine, with mobile phones, tablets and other mobile electronic devices with the use of the two networks can be shared.
Advertising machine can store a large amount of information, can transmit information quality and accuracy far more than other media, and in response to market demand, timely update information or adjustment, so timely and effective to meet customer needs.
3, wireless network, mobile intelligence interaction into the mainstream
The future interactive function will become the mainstream of LCD outdoor advertising machine industry development. It can interact with consumers through visible and vibrant content, or it can promote events. Combining outdoor advertising machines, we can provide consumers with the content they need, simplify the process of consumer participation, and allow them to move from passive reception to active reception. Just like mobile big computer TV outdoor advertising machine, set up a large screen computer, HD TV, HD display, outdoor highlight advertising machine and other products of all functions, and can be used with mobile phones, tablets and other consumer electronic devices, to achieve the function of humancomputer interaction. In the future, the latest items, best-selling blasts, promotions, news events, online popular videos ...
As well as increase the user viscosity of WeChat promotion, interactive activities, can be easily completed in the outdoor advertising machine system.
4. Fast and efficient response Outdoor advertising machine is the best communication tool for dynamic content display, for enterprises, faster than competitors to provide consumers with what they want is a very significant advantage.
Advertising machine can store a large amount of information, can transmit information quality and accuracy far more than other media, and in response to market demand, timely update information or adjustment, so timely and effective to meet customer needs, need to provide consumers with faster service at any time.
5, Technology Update trend Advertising machine based on high-tech as a media company's equipment, the implementation of marketing must have a certain degree of technical support, change the traditional concept, to meet the needs of media companies and customers, the company needs advertising machine operation, computer technology, video editing, image picture processing and other skilled use of compound talent, in order to have a competitive advantage in the future market
Article reprinted from the Internet
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